I woke up inside the echo chamber this morning with 1800 blog posts and news stories about google now being able to search swfs. My first reaction was a big yawwwn, I stopped putting my content in swfs almost a decade ago. Reading more about what’s going on, I see that they’ve developed a custom version of the flash player that can view the site as a regular person would. Sounds cool, but I’m seriously skeptical. Part of me thinks maybe this is one of the big payoffs from the acquisition of Macromedia by Adobe (having Adobe throw it’s weight around), but mostly I just think it’s not going to work and I’m going to have to keep doing what I’ve been doing for flash seo…hoping for the best though.